OUR STORY & AMBITION We at Alûstre are dedicated to using diamonds with all of their attributes as an inspiration and, when possible, an ingredient in everything we create.

A JOURNEY OF BEAUTIFUL POSSIBILITIES

Alûstre was born from curiosity, as we sought to discover ways to utilize diamonds and all their unique qualities for new methods of application across luxury product categories.

Partnering with likeminded creative thinkers, Alûstre began exploring diamond-inspired possibilities within the world of beauty, finding innovative solutions through products of paramount performance.

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ALÛSTRE DIAMONDINFUSED™

During the initial phase, we developed the suspension of diamond particles within nail lacquer, bringing forth our signature Alûstre DiamondInfused™ process. This unique innovation later reached across multiple product categories, infusing formulas with diamond particles for performance and colour enhancing benefits.

We at Alûstre are dedicated to using diamonds with all of their attributes as an inspiration and, when possible, an ingredient in everything we create.

HIGH STANDARDS

We constantly seek to advance and create experiences and products of meaning within the world of beauty, with an uncompromising dedication to encouraging individuality, purity of expression, and respect for the environment.

With this foundation, we are a passionate contributor of inspiration and motivation to prioritize and revitalize self-care.

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ILLUMINATE YOUR BEAUTY

A beauty product within itself is not life altering, but we strongly believe in the emotional connection between beauty rituals and personal appreciation. This conscious act of self-appreciation and acknowledgement creates a sense of harmony between body, mind and soul, or in other words, illuminates your beauty.

Believing in the power of engagement through community, we aim to share ideas, creativity, and stories that can energize, inspire, and bring recognition to uniqueness and diversity – for us as a company and for all individuals.

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DIAMOND INSPIRED

Alûstre reimagines the possibilities of colour and performance through the use and inspiration of diamonds.

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FRAGRANCE

One-of-a-kind aromatic compositions crafted to interact with your physicality and fit your individuality.

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NAILS

Infused with diamond particles for top performance efficacy, spectrum-illuminating finishes, and nutrient-rich care.

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